Childcare accommodations are known to please families—but they can also satisfy your bottom line.
Third-party research indicates that parents are more loyal, visit more often, and spend more money at establishments that provide high quality, well-maintained child accommodation amenities.
are not fully satisfied with the high chairs provided.
of parents are more likely to visit businesses with high chairs.
high chair users expect to find them at fast food and casual sit-down restaurants.
of parents use high chairs most or all of the time.
mention lack of availability of baby changing stations in men’s rooms.*
of parents are more likely to visit businesses with baby changing stations.
of parents have used baby changing stations.
of parents express a desire for cleaner baby changing stations, disinfecting wipes or liners/table covers.
Parents are more loyal and spend more money at establishments with child accommodation amenities.
Replacement parts, refresh kits and providing sanitary bed liners are critical to satisfying parent preferences.
Based on 2016 research conducted by an independent market research firm, “A Path to Parent Loyalty” explores the many avenues that commercial establishments and restaurants can take to earn repeat business from families with children.
A total of 383 interviews were conducted online— respondents were recruited from an online research panel and qualified to participate in the survey.